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The financial part of a transaction might be processed in real time (for example, letting the consumer know their credit card was declined before they log off), or might be done later as part of the fulfillment process.
Customers are attracted to online shopping not only because of the high level of convenience, but also because of the broader selection, competitive pricing, and greater access to information.
Forrester Research estimates that the United States online retail industry will be worth US9 billion in 2015.
In the event of a problem with the item it is not what the consumer ordered, or it is not what they expectedconsumers are concerned with the ease with which they can return an item for the correct one or for a refund.
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E-commerce B2C product sales totaled US2.5 billion, representing about 8% of retail product sales in the United States.
A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary.
Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience.
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Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order.
Some retailers (especially those selling small, high-value items like electronics) offer free shipping on sufficiently large orders.
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Business organizations seek to offer online shopping because it is much lower cost compared to bricks and mortar stores, offers access to a world wide market, increases customer value and builds sustainable capabilities.